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Maidenform is a leading manufacturer of bras, panties, and shapewear. A pioneer in women's intimate apparel, Maidenform was founded over 80 years ago and continues in its fine tradition today with our 3 main brands: Maidenform and Maidenform's Charmed bras and panties for women and young women, Flexees Shapewear, and Lilyette minimizer and full figure bras.