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As We Change is the first national mail-order catalog to focus exclusively on the needs and preferences of women age 40+, providing a private and convenient place to turn for products and solutions. The quarterly print catalog, which reaches millions of women annually, offers a variety of high quality, well-researched products including nutritional, beauty, skin care, exercise, lifestyle, and personal care. Internet retailer www.aswechange.com, launched in 1998 in response to the growing number of women turning to the Internet for shopping, mirrors our print catalog and offers many of our most popular products online.